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SPH launches Content Lab to offer multimedia marketing to clients

Published Wed, May 3, 2017 · 09:50 PM
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Singapore

SINGAPORE Press Holdings' (SPH) Integrated Marketing Division has launched a one-stop shop for multimedia content marketing.

The SPH Content Lab works with its clients to come up with narratives that communicate the values of these clients' brands to their audiences.

The new unit brings together platform experts from across the SPH group - from digital specialists formerly with AsiaOne to print specialists from the Special Projects Unit and Classifieds teams.

The campaign for G2000 the Lab undertook, for example, featured people who were workin…

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