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SPH launches SPH Content Lab

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Media group Singapore Press Holdings (SPH) has launched what it called a "one-stop shop for content marketing", it said in a press release on Wednesday.

MEDIA group Singapore Press Holdings (SPH) has launched what it called a "one-stop shop for content marketing", it said in a press release on Wednesday.

It said the SPH Content Lab is helmed by award-winning print and digital journalists and has developed content marketing solutions for organisations such as Canon, Cathay Pacific, Citibank, ExxonMobil, Health Promotion Board, G2000 and MCC Singapore.

It added that the unit will work with the group's newsrooms, including The Straits Times, The Business Times, The New Paper and SPH's Chinese, Malay and Tamil newspapers, along with SPH Radio.

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