SPH obtains licensing partnership for Singapore and Malaysia editions of Business Insider
SINGAPORE Press Holdings (SPH) and Business Insider (BI), a US-based business news source, have entered into a licensing partnership to operate the Singapore (www.businessinsider.sg) and Malaysia (www.businessinsider.my) editions of BI.
A statement issued on Monday said that BI Singapore and Malaysia will offer local news, business and lifestyle coverage, in addition to content from BI's newsrooms around the globe, including Australia, Germany, UK and its New York headquarters.
Warren Fernandez, editor-in-chief of SPH's English, Malay and Tamil Media group and editor of The Straits Times, said: "We're always looking for new ways to grow our readership and serve new groups of readers. Business Insider has a strong following among a young and mobile readership with an interest in business and lifestyle stories delivered in its unique way. By combining this with our deep local knowledge we have in our newsrooms, we believe we will have something special to offer that readers will enjoy."
A millennial-focused product for young working professionals, Business Insider has pioneered a new type of business news tailored to how young professionals and entrepreneurs consume content today, as well as topics of interest including finance, technology, innovation and trends. BI in Singapore and Malaysia was previously operated by Rev Asia Berhad.
Roddy Salazar, vice-president, international, Business Insider, said: "We're thrilled to partner with SPH on Singapore and Malaysia editions of Business Insider. SPH has a deep understanding of business media and the digital space, so it's the ideal partner to serve local readers with BI's unique style of business news: social and mobile at its core and laser-focused on the news that emerging business leaders want and need to know."
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Companies & Markets
Telegram messaging service to allow Tether stablecoin payments
Hong Kong regulator to probe PwC auditing role over Evergrande
US: S&P, Dow open flat as Middle East jitters ease, Netflix weighs on Nasdaq
DBS puts 46 retail units, HDB shops on market for S$210 million
China to facilitate Hong Kong IPOs and expand Stock Connect
Global equity funds see surge in outflows as rate cut hopes fade