SPH, StarHub to collaborate on content, data analytics, advertising

Singapore

MEDIA and telecommunications titans SPH (Singapore Press Holdings) and StarHub have signed a memorandum of understanding (MOU) to collaborate and innovate in areas of content creation, data analytics, marketing and advertising sales.

The partnership will create novel initiatives that will benefit SPH and StarHub stakeholders, such as joint subscription packages for new and upgrading customers, and the cross-promotion of content across each party's media platforms.

Anthony Tan, executive vice-president of the SPH Chinese Media Group and Media Strategy and Analytics, told The Business Times on the sidelines of the signing on Monday: "We're moving to a digital age with better ability to understand and serve our customers. It is also a platform to co-create integrated solutions that will allow advertisers to target their audi…