SPH ties up with Outbrain to boost its 'digital publishing innovation'

SINGAPORE Press Holdings (SPH) on Monday announced that it has inked a multi-year partnership deal with New York-headquartered content discovery platform Outbrain, as part of its commitment to boost "digital publishing innovation".

The tie-up will enable SPH and its properties - AsiaOne, The Straits Times, The Business Times, The New Paper, Stomp and Lollipop - to leverage Outbrain tools that "marry editorial decision-making with predictive analytics and algorithmically generated content recommendations", allowing better engagement and monetisation, said SPH.

Other publishers that recently partnered Outbrain include ESPN, Time Inc and Le Monde.

Founded in 2006, Outbrain reportedly serves over 190 billion personalised content recommendations monthly and reaches more than 561 million unique visitors globally. It has raised over US$99 million in venture capital and acquired three content discovering platforms since its inception.