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SPH unveils integrated marketing division

The group has appointed current marketing head Elsie Chua (right) as group chief marketing officer to lead the integrated division incorporating print, digital, radio and out-of-home platforms. She will have two deputies - Ignatius Low (centre) and Tan Su-Lin (left).

SINGAPORE Press Holdings (SPH) has unveiled a one-stop marketing strategy to serve advertisers across the group's many products.

The media and property group's new integrated marketing division, which will come under a beefed up management team, brings together its sales and marketing