SPH unveils new integrated marketing division with changes in senior management

SINGAPORE Press Holdings (SPH) has unveiled its new integrated marketing division to bring together sales and marketing staff across various platforms and changes in the senior management team helming it.

In an internal memo to staff on Tuesday evening, SPH group CEO Alan Chan called this an important move that harnesses the strengths and experience of staff across various platforms and "will position SPH better to offer effective media solutions" to advertisers and partners.

The group has appointed current marketing head Elsie Chua as group chief marketing officer to lead the new integrated marketing division that incorporates print, digital, radio and out-of-home platforms.

She will have two deputies - Ignatius Low and Tan Su-Lin. Mr Low, the current managing editor of the English/Malay/Tamil Media (EMTM) Group, will be head of media solutions in the new division, while Ms Tan, the current deputy head of digital division, will be head of sales strategy and operations.

Tan Ooi Boon, currently head of integrated sales and print classifieds in the marketing division, will move to EMTM Group as its senior vice-president for business development. He will work with editor-in-chief Warren Fernandez to grow EMTM's products and adjacent businesses. He will also take over as head of information resource centre.

The latest changes in SPH are part of a major ongoing review of its sales operations. This new set-up, overseen by deputy CEO Patrick Daniel, will forge a closer working relationship with other divisions and subsidiaries, including the EMTM and Chinese Media groups, digital division, SPH Radio and SPH Magazines.

There will also be two appointed deputies under Mr Low. They are Lam Wy-Ning, currently advertisement sales director (property), and Goh Wee Wang, who is joining the new division. Ms Goh is currently with the EMTM group after her stints as general manager of Sphere Exhibits and SPH Radio.

These changes will take effect from Sept 5, ahead of further organisational changes that will transform the group's sales and marketing into a fully integrated operation, Mr Chan said.

Further changes are being finalised and will be announced in the coming weeks, he added.