SPHMBO, the out-of-home media arm of Singapore Press Holdings (SPH), has tied up with upscale shopping mall Paragon to increase its presence in the heart of Orchard Road.
The side facade of Paragon is displaying Orchard's largest billboard with a display area measuring 266 square metres. It is currently occupied by Samsung to promote its latest S7 edge model. The advertisement is expected to be seen by shoppers and tourists, as well as motorists along Orchard Road.
SPHMBO head Edward Tang said: "Size matters in outdoor advertising and it does not come bigger than the new billboard at Paragon. We are delighted with this latest addition to our stable of media inventories to serve our advertisers."
These inventories include large-format billboards at Rendezvous Hotel and Tanglin Mall, an outdoor digital advertising screen at 313@somerset, as well as a network of indoor digital screens in Paragon itself.
Paragon, held under SPH Reit, hosts various international fashion brands and enjoys a monthly visitorship of 1.5 million people.