SunMoon inks several sales orders with YiGuo E-Commerce

SUNMOON Food Company said on Thursday its wholly owned unit SunMoon Distribution & Trading in April entered into several sales orders with Shanghai YiGuo E-Commerce Co, which owns a nationwide distribution network in China.

The group said the sales orders were in line with its three-pronged approach of focusing on network, geography and product.

This will enable the group to tap a rapidly expanding digital sales network, and establish and secure the SunMoon brand within the mindshare of the new sophisticated consumer when it comes to health, freshness and natural goodness.

YiGuo E-Commerce sources various products globally, including fruit, vegetables, seafood, meat, poultry & eggs, pastries and beverages, and desserts. The company has been in a strategic partnership with Alibaba.com since 2014.