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The digital journey: evolution or revolution?

The need to constantly re-steer and re-invent isn't just a desirable business school concept anymore; it's now a basic survival trait.

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Uber is a prime example of a company that used digital revolution to create a new market for cab services underpinned by technology, and in the process created a new economic form: the 'sharing economy'.

DIGITAL is fast becoming the major driving force of modern business. While some see new digital technologies as creating fresh forms of thinking, planning and execution that are urgently needed if a business is to survive in the new millennium, others see the same technologies as an evolutionary

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