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UOB rolls out branding campaign as it marks 80th anniversary

In 1935, UOB began offering banking services for the merchant community in Singapore as United Chinese Bank at Bonham Building (above), in Raffles Place


UNITED Overseas Bank (UOB) is rolling out a brand campaign as part of its 80th anniversary celebrations.

The campaign will focus on the bank's unwavering and long-term commitment to its customers and employees, UOB said on Wednesday.

"The new brand campaign builds

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