Where change is the only constant
Digital marketer Webnatics constantly reinvents itself to create competitive advantages
Singapore
DIGITAL marketer Webnatics has an unusual name. "There is no such English word," said chief executive officer Wilfred Chua, referring to the company's name, a blend of the words "web" and "analytics". But just like how its name was an invention, the self-funded company is constantly reinventing itself to create competitive advantages.
The term "webnatics" was coined by Mr Chua when he started the company in 2008 to introduce Google Analytics in search marketing for small and medium enterprises (SMEs). Back then, advertisers were starting to move towards online marketing, and online advertising budgets were growing.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Companies & Markets
Kraft Heinz misses sales estimates as higher prices deter customers
Marriott boosts full-year profit view after mixed Q1 results
J&J advances US$6.48 billion settlement of talc cancer lawsuits
US holds quarterly debt sale steady, starts buybacks this month
US dollar nears six-month high after pre-Fed data shock, yen steady
KFC parent Yum reports surprise drop in global same-store sales on weak demand