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Why Lego is pricier in S'pore

Saturday, December 5, 2015 - 05:50

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LEGO sets may be more expensive in Singapore, compared to the prices seen in other markets - but don't blame the brick-maker.

LEGO sets may be more expensive in Singapore, compared to the prices seen in other markets - but don't blame the brick-maker. As it turns out, Lego does not practise pricing-to-market, which entails assessing the intensity of competition and consumer demand when setting prices. "We don't get

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