YuuZoo ties up with Australian firm to provide micro-donations platform

MAINBOARD-LISTED YuuZoo Corporation on Monday said it has partnered Activistic - an Australian company specialising in micro-donations and micro-payments - to provide a platform across YuuZoo's networks to enable micro-donations and micro-payments for charitable purposes.

The initial focus will be on emerging markets, where limited access to credit card payment tools restricts the donation base of organisations, said the company.

The platform will also bring a new dimension to the YuuZoo eco-system and another engagement path for Gen-Y in the developed markets, added YuuZoo.

Said Activistic executive director Kevin Baum: "The process of donating is stuck in the last century. In developed markets, Gen Y's are the demographic that engage via mobile and the Activistic technology approach directly addresses this group.

"In developing markets, cash is king, but the mobile phone is ubiquitous - donating using it, is the way to ensure scale and inclusion. In a world of over 6 billion mobile phones, partnering YuuZoo to insert the Activistic platform into the YuuZoo mobile social networks is a natural complement to help bring the marketplace of donors and the charities and organisations that rely on donations ... together."

While it is a commercial platform, it can be used to enable all of the "millions of users" on YuuZoo's network to support charitable works and projects around the world, said YuuZoo chairman and chief executive officer Thomas Zilliacus.

According to YuuZoo, the charitable giving market in the US alone is worth over US$300 billion.