A boring business Warren Buffett would love

Washington

BILLIONAIRE investor Warren Buffett is known to love being in boring businesses like utilities, bricks and carpets. Mr Buffett would probably love Industry Dive, a downtown Washington company that has updated a century-old business model for the mobile age.

Industry Dive's business is journalism, but its subject matter is of a distinctly unsexy nature. It lives in that growing space where journalists create narrowly focused products that the general public rarely sees but private industry eats up. Sports Illustrated and Vanity Fair, it ain't.

Some recent scintillating headlines: "How New York is incentivizing utilitie…