A land eager to look rich: luxury brands edge into Myanmar
Overseas luxury brands are beginning to sell watches and other goods in Yangon, with an eye towards future sales
Yangon
"EVERY man has a crazy hobby," said Thiri Thein Than, a car engineer from Yangon who also has a home in Tokyo. "For me, it's cars and watches."
For years Mr Thiri Thein Than, 40, has done his higher-end shopping overseas. But in March, he visited a boutique that the Swiss watch company Franck Muller had just opened in the upscale Sedona Hotel overlooking Yangon's Inya Lake - the company's 44th location worldwide and Myanmar's first monobrand luxury watch store.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
HCA beats first-quarter profit estimates on higher patient admissions
US FDA approves Pfizer’s gene therapy for rare bleeding disorder
EU toughens rules on Chinese fashion retailer Shein
Shareholders raise questions over dividend payout, directors’ salaries at Best World AGM ahead of proposed privatisation
‘Extreme’ climate blamed for world’s worst wine harvest in 62 years
Sheng Siong Q1 net profit up 9.3% on higher revenue