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A land eager to look rich: luxury brands edge into Myanmar

Overseas luxury brands are beginning to sell watches and other goods in Yangon, with an eye towards future sales
Friday, September 9, 2016 - 05:50

Watch enthusiast Thiri Thein Than (right) examining timepieces in the Franck Muller boutique, Myanmar's first monobrand luxury watch store in Yangon.


"EVERY man has a crazy hobby," said Thiri Thein Than, a car engineer from Yangon who also has a home in Tokyo. "For me, it's cars and watches."

For years Mr Thiri Thein Than, 40, has done his higher-end shopping overseas. But in March, he visited a boutique that the Swiss

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