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AB InBev-SABMiller deal: Rivals see local battles but no global war

Observers call 'megabrew' merger end phase of consolidation in brewing industry

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Rows of cans of Heineken and Tiger beer. The prospect of a new competitor that produces one-third of an entire industry's output would normally terrify rival companies, but brewing is different.

Brussels

THE prospect of a new competitor that produces one-third of an entire industry's output would normally terrify rival companies, but brewing is different.

The very local nature of lagers and ales, and the fact that a price war is seen as unlikely, mean global market leader

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