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Abercrombie's next CEO will have to revamp outdated brand, again

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Published Wed, Dec 10, 2014 · 09:50 PM

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    New York

    ABERCROMBIE & Fitch Co, a former purveyor of safari gear that was reborn as a teen clothing chain, is searching for its next incarnation.

    The company, which announced the departure of longtime chief executive officer Mike Jeffries on Tuesday, needs a successor who can appeal to today's teens in an industry suffering from e-commerce competition and shrinking foot traffic. And it will have to emerge from the shadow of a man who has steered the brand for more than two decades.

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