Adidas buys fitness tracking app maker Runtastic
[FRANKFURT] Adidas has bought fitness tracking app maker Runtastic, giving it access to a community of 70 million active users and helping it catch rivals in connected wearables.
The German group said on Wednesday it had completed the acquisition from majority owner Axel Springer SE, along with the company's founders and an "angel" investor, in a deal valuing the Austrian company at 220 million euros (S$332 million).
Rival Nike was a pioneer in fitness tracking, teaming up with Apple on the Nike+ running programmes for the iPod and iPhone and launching the FuelBand in 2012.
Adidas has been losing market share in sporting goods to its bigger US rival and launched its own miCoach fitness device only last year.
Fast-growing Under Armour, which last year overtook Adidas as the second-biggest sportswear maker in the United States, earlier this year bought diet and exercise app MyFitnessPal for US$475 million and social fitness network Endomondo for US$85 million.
Under Armour said those deals had given it a total of 120 million registered users on its Connected Fitness platform, which it said made it the largest digital health and fitness community in the world.
Adidas said Runtastic offers over 20 apps covering a variety of endurance, health and fitness activities in 18 languages.
REUTERS
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Marina Bay Sands Q1 profit surges 51.5% to US$597 million on tourism boom
Swiss watch exports plunge as China and Hong Kong demand dries up
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
Billionaires selling cheap stuff get richer from inflation pain
Amazon to push cashierless shopping tech into more third-party stores, while backing off itself
Japan’s Uniqlo opens Rome store as part of European expansion