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adidas is being saved by Pharrell, not Kanye

Pop star helped sell 15m pairs of Superstars

BT_20160305_PHARRELL_2151088.jpg
STAR APPEAL: adidas declared 2015 'the year of the Superstar' and in March released 50 colour-saturated versions that Pharrell Williams promoted in ads. The company's soccer gear managed a 26 per cent gain for the year, while its running revenue increased by 6 per cent.

BT_20160305_PHARRELL_2151088.jpg
STAR APPEAL: adidas declared 2015 'the year of the Superstar' and in March released 50 colour-saturated versions that Pharrell Williams (above) promoted in ads. The company's soccer gear managed a 26 per cent gain for the year, while its running revenue increased by 6 per cent.

New York

ADIDAS AG executives are decidedly happy these days, thanks to Pharrell Williams.

While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year-old basketball shoe called the

sentifi.com

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