You are here

Adidas looks to harness Instagram, Snapchat fans

Global brands director is keen to ensure firm's products and partnerships will help sustain its recent turnaround

BT_20160906_ADIDAS6A_2477341.jpg
Potentially the biggest opportunity lies in converting Adidas's throngs of social media followers into paying customers.The Adidas Originals brand has 14 million Instagram followers and more than 28 million likes on Facebook.

BT_20160906_ADIDAS6A_2477341.jpg
Potentially the biggest opportunity lies in converting Adidas's throngs of social media followers into paying customers.The Adidas Originals brand has 14 million Instagram followers and more than 28 million likes on Facebook.

BT_20160906_ADIDAS6A_2477341.jpg
Potentially the biggest opportunity lies in converting Adidas's throngs of social media followers into paying customers.The Adidas Originals brand has 14 million Instagram followers and more than 28 million likes on Facebook.

Frankfurt

PASSED over for the top job, Adidas AG's global brands director Eric Liedtke plans to stick around under his new boss and has fresh marching orders - translate the sporting-goods maker's digital street cred into sales.

Mr Liedtke, who lost out to former Henkel AG leader

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom