Adidas outpaces Nike in North America and China
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Berlin
SHARES in Adidas rose to a record high on Thursday after the German sportswear firm reported a bigger than expected increase in first-quarter sales and profits, outpacing rival Nike in North America and China and growing fast online.
After losing ground to its US rival for years, Adidas launched a big marketing drive in the United States to challenge Nike on its home turf, prompting consumers to snap up its Boost running shoes and retro styles such as Superstars.
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