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Adidas speeds up response to customer demand with in-store knitting machine

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Adidas wants 50 per cent of its products to be made in a faster time frame by 2020, double the rate in 2016.

Berlin

ADIDAS has been testing a store where shoppers can design a sweater, have a body scan to determine fit and get it knitted by a state-of-the-art machine within hours, as the German company looks at ways to respond more quickly to customer demands.

The sportswear group is

sentifi.com

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