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Ads in newspapers, magazines may be more effective: WPP chief

Advertising and other media spending in the Asia-Pacific region estimated to rise to US$296b in 2015 

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Mr Sorrell acknowledges that the shift to digital and social media will continue as there has been a "fundamental change" in media consumption by people born from 1983 onwards.

London

MARTIN Sorrell, chief executive of WPP, the giant ad agency and communications group, believes that advertisers need to reconsider sales response in newspapers and magazines.

He maintains that agencies and their clients have switched so much advertising and promotions to

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