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Alibaba fosters local brands to fight fakes

But critics say scheme is misguided and focus should be on scrubbing its online marketplaces of widespread listings of fakes

Song Zonghu of Shuangwei Sports Equipment, one of 17 shoe companies in Putian that Alibaba is working with to develop homegrown brands.

Putian, China

CRITICISED and even sued by luxury brand Gucci and others for facilitating the counterfeit goods trade, Chinese e-commerce giant Alibaba Group Holding Ltd has been quietly piloting a scheme to try to curb fakes at source.

In the coastal city of Putian, in Fujian