You are here

Amazon bookstores? Yes, e-tailers are hitting the mall now

Traditional retailers buying or partnering with online merchants and opening boutiques in their stores
Friday, February 5, 2016 - 05:50

BT_20160205_KVAMAZON5CI9C_2104036.jpg
Bonobos CEO Andy Dunn said "thousands and thousands of customers have discovered us through Nordstrom . . . We view it as a way to reach a much more diverse audience much more quickly."

BT_20160205_KVAMAZON5CI9C_2104036.jpg
Birchbox CEO Katia Beauchamp said Gap was "interested in seeing the interplay between beauty and fashion", while her company obtained access to a wider range of customers.

New York

AMAZON'S plans to open as many as 400 brick-and-mortar bookstores, revealed on Tuesday by a mall executive, may seem an unlikely turn of events. But should Amazon proceed, it will have plenty of company.

In recent years, a rash of e-tailers from Warby Parker to Bonobos

sentifi.com

Market voices on:

Nespresso
Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at btsub.sg/btdeal

Powered by GET.comGetCom