Amazon gets all the headlines, but Lidl is still the grocer to watch

Washington

THE price war in the American grocery aisle is getting more intense. And believe it or not, the reason isn't Amazon.com.

Amazon's debut as a brick-and-mortar grocery chain last year sent tremors through the supermarket industry, with Kroger Co and other established players losing billions in market value. But with its plans for Whole Foods developing slowly, Amazon is looking like less of a short-term threat.