The Business Times
The Business Times
Subscribe
Share on FacebookShare on TwitterView more
The Business Times
Create a free account with Business Times for seamless access across SPH Media products.
REGISTER
LOGIN

Companies & Markets

SUBSCRIBERS

Amazon in tie-up to sell US$7,000 ball gowns

Partnership with luxury merchant Moda Operandi creates shopping experience that ends at the latter's emporiums

Published Sun, Apr 17, 2016 · 09:50 PM
Share this article.

Seattle

AMAZON.COM Inc built a US$100 billion business giving online shoppers convenient access to low-cost books, HDMI cables and paper towels. Now it wants to help them buy US$7,000 silk-pleated ball gowns from designer Oscar de la Renta.

Amazon is teaming up with luxury clothing merchant Moda Operandi to create a seamless shopping experience that starts at Moda's Web store and finishes at its New York or London emporiums. Amazon's smartphone app alerts sales associates when a shopper has arrived to try on clothes selected online, which can then be paid for using the customer's Amazon account.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here