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Amazon in tie-up to sell US$7,000 ball gowns

Partnership with luxury merchant Moda Operandi creates shopping experience that ends at the latter's emporiums

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Jung Lee (left), payments sales executive for Amazon.com, and Bouna Choe, senior stylist at Moda Operandi, showing at a press event in New York on Friday how the app can help a client.

Seattle

AMAZON.COM Inc built a US$100 billion business giving online shoppers convenient access to low-cost books, HDMI cables and paper towels. Now it wants to help them buy US$7,000 silk-pleated ball gowns from designer Oscar de la Renta

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