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Amazon launches own consumer goods label

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AMAZON.COM'S launch of its own private label brand of consumer goods, starting with diapers and baby wipes, underscores the website's maturity as a grocery retailer and the migration of grocery shopping online. And if successful, the line's sharp prices could pressure profit margins for other makers of consumer goods, such as Procter & Gamble and Kimberly-Clark.

London

AMAZON.COM'S launch of its own private label brand of consumer goods, starting with diapers and baby wipes, underscores the website's maturity as a grocery retailer and the migration of grocery shopping online. And if successful, the

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