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Amazon ropes in mums to rank holiday toys
Their hot picks' list is popular with peers and is used to push products during the season
Published Wed, Oct 29, 2014 · 09:50 PM
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San Francisco
AMAZON.COM chief executive officer Jeff Bezos has a knack for harnessing product reviews to get customers to buy online. His latest move: Web-savvy mums whose opinions are coveted by peers who want to know what's hot this holiday season.
Lisa Diaz unknowingly became part of that marketing push last month after posting a comment on how much her …
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