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Amazon ropes in mums to rank holiday toys

Their hot picks' list is popular with peers and is used to push products during the season

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Amazon.com chief executive officer Jeff Bezos has a knack for harnessing product reviews to get customers to buy online.

San Francisco

AMAZON.COM chief executive officer Jeff Bezos has a knack for harnessing product reviews to get customers to buy online. His latest move: Web-savvy mums whose opinions are coveted by peers who want to know what's hot this holiday season.

Lisa Diaz unknowingly became

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