Amex, CapitaLand tie up in big-data trawl
Move is supported by a new loyalty card, ending an earlier card partnership between CapitaLand and DBS
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Singapore
AMERICAN Express (Amex) has wrestled a credit-card partnership with CapitaLand Mall Asia that would allow Amex to broaden its reach beyond the affluent segment.
Singapore's biggest retail landlord, meanwhile, is eager to use both loyalty points and data analytics to boost retail spending.
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