Amex, CapitaLand tie up in big-data trawl

Move is supported by a new loyalty card, ending an earlier card partnership between CapitaLand and DBS

Published Thu, Jul 7, 2016 · 09:50 PM

Singapore

AMERICAN Express (Amex) has wrestled a credit-card partnership with CapitaLand Mall Asia that would allow Amex to broaden its reach beyond the affluent segment.

Singapore's biggest retail landlord, meanwhile, is eager to use both loyalty points and data analytics to boost retail spending.

Both jointly launched a multi-mall loyalty card on Thursday; this new partnership brings to an end an earlier card partnership forged between CapitaLand and DBS.

Customers who spend using the American Express CapitaCard, at the 15 participating CapitaLand malls in Singapore will get the highest conversion rate for l…