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And soon, a 'buy' button on your social network

But marketers will need a well-defined, targeted strategy to get users to click it

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SHARE THIS, AND BUY IT HERE?: A buy button may be best combined with tracking of users' browsing habits, an effective if controversial tool, and direct retail sales via Facebook and Twitter may be slow.

Washington

THEY'RE not just for sharing any more: Facebook and Twitter are now looking to play a bigger role in shopping.

Both major social networks have unveiled plans to start using "buy" buttons on their sites, which could start having an impact on "social shopping" in the

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