App firm to launch online grocery shopping in Thailand

Bangkok

JAPAN-BASED messaging app company Line Corp IPO-LINE.T is launching an online grocery delivery service, its first ever, in Thailand and plans to expand it to other Southeast Asian nations to tap booming growth in the region's mobile phone transactions.

The unit of top South Korean Internet portal operator Naver Corp said on Monday its "Cheap Sure Sure" online grocery service will begin on Feb 4 in Thailand, Line's second-biggest market after Japan, with more than 33 million active users of the app. A successful launch of the service in the region can help alleviate pressure on Naver, which last week announced a disappointing quarterly profit. "Thailand is one of our top priority markets. We are continuously exploring ways to boost m-commerce in the region," Sedong Nam, head of the service department of Line …