Apple Watch crosses fashion, but not battery line

Its price point and battery life aside, this product will be watched for its effect on the wearable-tech market

Published Tue, Mar 10, 2015 · 09:50 PM

Singapore

THE Apple Watch is finally out and it is good-looking, pricey - and unavailable in Singapore any time soon. Announced last year, the device was launched on Monday US time at a glamorous event in sync with the company's cred for style.

The watch comes in two sizes, 1.4 inch and 1.6 inch, and 12 configurations. It only works with either one of the two versions of the iPhone 5 or the newer iPhone 6 installed with the latest iOS operating system.

Roberta Cozza, research director of Gartner, said the watch has the potential to be a winning product if only about 5 per cent of the iPhone user base buys one. (This means a couple tens of millions in sales volume.)

"It'll be interesting to see after the first couple of quarters - which will be driven by Apple fans - how sales will perform as the price obviously makes it an exclusive offering rather than …