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Asics is new sponsor for athletic federation

Published Sun, Dec 4, 2016 · 09:50 PM
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Monaco

JAPANESE footwear and sports equipment manufacturer Asics was on Saturday named as an official partner of the IAAF ( International Association of Athletics Federations), just a day after Adidas cut short its deal with track and field's governing body.

Asics signed a three-year partnership that will cover all IAAF World Athletics Series events including the 2017 and 2019 world championships in London and Doha respectively. No financial details were given.

The announcement was a further boost for the IAAF, coming on the same day as president Sebastian Coe's reform package was unanimously acce…

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