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Big China shift from luxury to consumer goods

Demand for mainstream items grows with the Chinese looking online to America for reliability and brand authenticity

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Thousands of American brands are popping up on Alibaba's Tmall.com, while US retailers are using the Chinese Internet giant's Alipay third-party payment service on their own websites.

San Francisco

LOOK out Gucci and Prada. China's zest for Western products, which has made it the leading market for luxury goods since 2012, is moving downstream. Michael DeSimone realised it when he and colleagues toured a warehouse loaded with items destined for China.

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