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Big-spending Aussies embody Thailand's new tourism strategy

Bangkok eyes a minimum increase in revenue instead of arrival numbers, longer stays and higher daily spending

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Tourist arrivals in Thailand, which have more than doubled in the past decade, are likely to pick up in the second half of this year. The Bank of Thailand forecasts 34.9 million tourist arrivals in 2017 and 37.3 million in 2018.

Bangkok

THAILAND is now so popular for holidays that almost 35 million foreign tourists - equivalent to half the country's population - are expected this year.

As the influx gets harder to manage, the government is shifting strategy. It's now targeting a minimum increase in tourism

sentifi.com

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