Biggest challenge facing Coca-Cola's next CEO: cutting calories

New York

COCA-COLA Co's incoming CEO has his work cut out for him to bring the 130-year-old company into a millennial-dominated era.

James Quincey, who takes over as chief executive officer next year, is under pressure to dramatically cut the calories of Coca-Cola's lineup - a move necessitated by shifting consumer tastes and anti-obesity efforts. And he can't rely as much on the current crop of artificial sweeteners to get the job done, since many customers have turned away from aspartame and other additives.