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Bosideng's misfire in London reveals Chinese fashion's image problem

The maker of down jackets puts international expansion on hold after closing its unprofitable London store

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Down jackets on display at Bosideng's flagship clothing store in Shanghai. The company was the most successful outerwear supplier in China when chairman Gao Dekang opened a £35 million (S$62.5 million) store in London's Mayfair in 2012.

Shanghai

SELLING upscale apparel in London and New York shouldn't have been so hard - at least that's what Chinese clothing maker Bosideng International Holdings Ltd predicted when it tried to go global in 2012.

Bosideng, which makes down jackets for

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