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Boycott culture forces CEOs to walk tightrope in era of Trump

Friday, February 17, 2017 - 05:50

New York

WHEN the Budweiser brand prepared to release a potentially controversial commercial two weeks ago, its social-media monitoring team got to work.

The ad tackled the hot-button subject of immigration by depicting founder Adolphus Busch coming to America in the 19th century,

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