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Brands take big steps toward messaging apps

Eager to reach people inside messaging apps, they know they need to exercise restraint in their approach

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Gatorade's iconic TV moment of the Super Bowl - the dousing of winning coach Gary Kubiak of the Denver Broncos with a huge bucket of the sport drink, ice included.

New York

GATORADE owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included. For the 2016 game, though, the brand wanted to reach more younger people, who tend to watch less TV.

The company

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