Burger King floats McWhopper of an idea
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New York
BURGER KING'S mascot, "The Burger King," is seeking a truce, albeit temporary, with Ronald McDonald.
In full-page ads running in The New York Times and the Chicago Tribune on Wednesday, Burger King, a perennial also-ran in the burger races, has asked McDonald's, its battered but still potent archrival, to join forces.
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