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Businesses worldwide cashing in on Pokemon Go

But the burning question is whether the game is here to stay or it's a fad that will soon be forgotten

Industry tracker Sensor Tower estimates that the game has already generated more than US$200 million since its release in early July.


POKEMON Go has sent millions of people onto the streets in a worldwide hunt for virtual monsters - and from neighbourhood restaurants to multinational corporations, businesses smell a profit.

"It's going really well - this is the fourth time we've had to restock our Pokemon