Carl's Jr, Hardee's find sex no longer sells fast food

Washington

FOR a dozen years, Carl's Jr and Hardee's have been best known for their racy - and often crass - commercials featuring scantily-clad women with the occasional hamburger.

Now the fast-food chains are trying to reverse course. Their new message, according to a new commercial: "Food, not boobs."

Their newest ad, a 3-minute spot scheduled to air on Sunday on Cartoon Network's Adult Swim on Sunday, attempts to dial back the raunchiness. In it, the fictional Carl Hardee Sr - played by Nashville actor Charles Esten - shows up to reclaim the company from his son, Carl Hardee Jr (also fictional, played by the comedian Drew Tarver).

"Take that down," the older Hardee says, motioning to a giant portrait of Charlotte McKinney holding hamburgers against her bare…