You are here

Cartier's US$600,000 watch shows risks of extending luxury brands

First-half profit will fall about 45 per cent; Chinese demand that had supported the market collapses
Friday, September 16, 2016 - 05:50
BT_20160916_CARTIER_2495085.jpg
Cartier began its push into fine watchmaking in 2008, creating a division led by Carole Forestier- Kasapi, a watch industry veteran.

Geneva

FOR over a century, Cartier has sold elegant, if simple, timepieces such as the Tank, which starts around US$2,500 - affordable by Swiss watch standards, and never confused with the level of technical finesse from brands such as Patek Philippe.

Then a decade ago, Cartier