Cartier's US$600,000 watch shows risks of extending luxury brands
First-half profit will fall about 45 per cent; Chinese demand that had supported the market collapses
Geneva
FOR over a century, Cartier has sold elegant, if simple, timepieces such as the Tank, which starts around US$2,500 - affordable by Swiss watch standards, and never confused with the level of technical finesse from brands such as Patek Philippe.
Then a decade ago, Cartier sought to prove its own prowess, investing millions to build one of Switzer…
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