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CBS's Q2 advertising sales up 4.3%, bucking trend

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CBS has reduced its reliance on advertising by raising the fees it collects from pay TV, expanding online and generating more revenue by selling shows in international markets or for reruns in the US.

Los Angeles

CBS Corp bucked the tough advertising climate that hit competitors, benefiting from its broadcast of college basketball's national finals.

Advertising sales at CBS rose 4.3 per cent in the second quarter, the owner of the most-watched US TV network said on Monday. That

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