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China bloggers touting make-up tips spur Estee Lauder's sales

Millennials account for 35-40% of sales in China; Estee Lauder says Chinese women now using more make-up

Published Thu, Jun 1, 2017 · 09:50 PM
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Hong Kong

CHINESE millennials are becoming the world's biggest beauty queens, thanks to the power of the Internet.

Make-up and grooming tips proffered by popular lifestyle bloggers are inspiring women in their late teens to early 30s to splurge 585 yuan (S$121) on a Tom Ford lipstick and 1,350 yuan on an eight-gram compact of La Mer's illuminating foundation powder online.

This demand has driven a 20 per cent jump in Estee Lauder Company's sales in China in the quarter through March, making it the New York-based group's fastest-growing cosmetics market.

Fabrice Weber, Estee Lauder's Asia-Pacific president said in Hong Kong: "In the past, Chinese women didn't p…

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