You are here

China bloggers touting make-up tips spur Estee Lauder's sales

Millennials account for 35-40% of sales in China; Estee Lauder says Chinese women now using more make-up

BT_20170602_ESTEE_2915916.jpg
Bloggers offering beauty tips on social media websites such as Weibo are fuelling retail cosmetics sales in China. Sales for all companies stood at US$4.3 billion last year.

Hong Kong

CHINESE millennials are becoming the world's biggest beauty queens, thanks to the power of the Internet.

Make-up and grooming tips proffered by popular lifestyle bloggers are inspiring women in their late teens to early 30s to splurge 585 yuan (S$121) on a Tom Ford

sentifi.com

Market voices on:

Powered by GET.comGetCom