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China pulls in foreign designers in bid to build up own brands

Manufacturers working with overseas design teams report strong sales for their branded products
Wednesday, May 17, 2017 - 05:50


WHEN evaporating profit margins prompted China's Zhejiang Willing Foreign Trading Co to launch its own brand for yoga wear last year, it spurned homegrown talent and turned to a French freelance designer.

"Chinese designers just don't have good taste for foreign markets

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