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Chinese consumers turn to pricey Japanese rice

They fear local alternatives aren't safe as pollution from industrialisation exacts heavy toll on China's soil, water
Tuesday, January 27, 2015 - 05:50


FIRST it was European infant formula, then New Zealand milk. Now Chinese consumers are adding Japanese rice to the list of everyday foods they will bring in from abroad at luxury-good prices because they fear the local alternatives aren't safe.

The volume of rice imported

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