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Chinese shopping army reboots Australian retail

Agents cater to more affluent, health-conscious Chinese consumers willing to pay extra for safe Australian goods

Ms Wang - one of up to 40,000 Chinese daigou shopping agents in Australia - selecting a breakfast cereal product popular in China for customers back home, from a Sydney supermarket. She typically charges premiums of about 50% above the sticker price on Australian store shelves.


IN 2013, student Na Wang began shipping fish oil capsules to China from Sydney to help pay the rent. Now, she's in business, part of a growing army of Chinese shopping agents sending Australian food and diet pills home to feed rampant demand.

Ms Wang, 33, is one of up to 40,